Triggers are the starting sparks of every automation flow. Understanding when and where each trigger operates ensures you never miss a lead across your Instagram presence.
1. Post & Reel Comment Triggers
Activates when an Instagram user leaves a specific keyword (e.g. INFO, LINK, FREE) on any of your Feed posts or Reels.
2. Story Reply Triggers
When you post a Story with an interactive call-to-action ("Reply with BONUS"), this trigger immediately captures the message and fires your automated sequence.
3. Story Mention Triggers
Whenever a creator or fan mentions your @username in their story, automatically send a thank-you note, discount code, or invite them to collab.
4. Direct Inbound Keyword Triggers
Fires when someone sends a specific keyword directly into your inbox from your profile or link hub.
