Not every contact who sends you a DM is in the same stage of the buyer journey. Conditional branching lets your automated flow dynamically choose different paths based on follower status, tags, or previous button clicks.
Key Condition Rules
- Follower Check: If the user follows your account, deliver the link immediately. If not, politely prompt them to follow first.
- User Response Branching: Branch into Beginner, Intermediate, or Advanced tracks based on which button they tap.
- Tag & Purchase History: Recognize existing customers and offer them loyalty perks instead of introductory pitch decks.
Practical Example: The Lead Qualifier Flow
When someone comments "GROW", the flow asks: "What is your primary goal: 1) Scale Followers or 2) Monetize Store?" Depending on their choice, the flow branches instantly to deliver the tailored resource.
